VAMFR 008 | Interview with Erika Harlacher, Part 2

Welcome to episode 8 of the Voice Acting Mastery: Field Report podcast!

In this episode our correspondent, Tom Bauer, concludes his interview with the prolific and mult-talented Erika Harlacher.

Erika has been featured in a number of Anime titles, including roles such as Princess Asseylum Vers Allusia in Aldnoah.Zero and  Sadira in Killer Instinct.

In the previous episode, Erika and Tom talked about how she got her start in voice acting and some of the struggles she had coping with her self-doubt. Erika has found that being patient with herself and developing a strong, emotional support system of friends and colleagues has helped give her the confidence she needs when performing in the booth.

In this episode, Tom and Erika discuss the importance of taking classes as well as practicing on your own in order to develop and expand your skill set as an actor. If you are pursuing a professional voice acting career, it is vitally important for you to have faith in your acting abilities, especially when you are called on to perform in the different realms of Voice Over such as Anime and Video games. Erika also talks about her plans for the future as well as giving some practical advice for those wanting to get into Voice Over. Let’s hear what she has to share!

The VAM Field Report will be released on the 1st Wednesday of every month so stay on the look out for it!

Download VAM Field Report Episode #8 Here (MP3)

VAM 076 | Building Your Voice Acting Brand, Part 2

Welcome to episode 76 of the Voice Acting Mastery podcast with yours truly, Crispin Freeman!

As always, you can listen to the podcast using the player above, or download the mp3 using the link at the bottom of this blog post. The podcast is also available via the iTunes Store online. Just follow this link to view the podcast in iTunes:

http://www.voiceactingmastery.com/podcast

In episode 75 I explained the importance of creating and maintaining a positive and consistent voice acting brand. I gave specific advice on how to start with your “signature sound” and how to make sure your website, e-mail and other marketing items represent you as a voice acting “product” in a consistent way. Building and maintaining a clear brand makes it easier for casting directors and producers to remember who you are and what you have to offer as a voice actor. As I mentioned in the last episode, your voice acting brand should be based on your full name. This makes it easier for potential employers to reliably contact you for audition and job opportunities. I also touched on the importance of backing up your marketing message with absolute professionalism.

In this episode, I’d like to take the idea of branding yourself even further by introducing you to the concept of “external” vs. “internal” branding. You see, your voice acting brand is not only about your signature sound and your marketing materials. These things do promote you by showing others what you can do as a voice actor, but they are only part of your branding story. Things like your demo, your website and other promotional items contribute to your “external” brand. Your body of work as a voice actor is also part of your external brand, since your list of credits and your finished performances show your unique creative contribution to anyone who sees or hears them. As powerful as this is for promoting yourself as an actor, these external brand items are not actually you. They are “reflections” of you. They are the artifacts or manifestations of your brand in audio and visual formats. These external brand items are your representatives; they communicate who you are as an artist to casting directors and producers when you’re not around. But what about when you actually are there, in person, interacting with industry professionals, the press, or the public? How do you apply the idea of branding yourself to your face-to-face encounters? The answer is to develop not only your external brand, but your internal brand as well.

In the podcast, I outline in detail how to develop your internal brand to make sure it supports and does not detract from your external brand. I think you’ll find it incredibly useful.

If you’re enjoying the podcast, I would really appreciate it if you could give me a positive review in the iTunes Music Store! Here’s how:

1. Follow this link to the Voice Acting Mastery Podcast in iTunes. Your browser should open up to a page listing the podcast.
2. Click on the View in iTunes button which looks like this:  in order to view the podcast in iTunes. (NOTE: You must have iTunes installed on your computer for this to work)
3. Once you’re inside the iTunes program, click on the stars to rate. They look like this: 

Thanks for listening!

Download Voice Acting Mastery Episode #76 Here (MP3)

VAM 075 | Building Your Voice Acting Brand, Part 1

Welcome to episode 75 of the Voice Acting Mastery podcast with yours truly, Crispin Freeman!

As always, you can listen to the podcast using the player above, or download the mp3 using the link at the bottom of this blog post. The podcast is also available via the iTunes Store online. Just follow this link to view the podcast in iTunes:

http://www.voiceactingmastery.com/podcast

In episode 74, I discussed at length how important it is to develop a public persona in order to interact more fruitfully with the public and with fandom. I described your public persona as the face you show to the public, to your fans, to the press, to anyone outside of your intimate circle of family or friends. Such a persona is not only useful to help you maintain a gracious and respectful relationship with fandom, but can also serve as emotional armor when you feel the need to protect yourself from public criticism. How you design your public persona depends on your own artistic values, and also on the brand you choose to build as an industry professional.

The concept of branding oneself as a voice actor can be confusing, especially when you’re just starting out, so in this episode I’d like to share some tips on how to approach the subject. Having a solid grasp of your own brand can not only help you decide how your public persona will behave, it can also shape your marketing, your overall business strategy, and your personal interactions with fellow industry professionals. Building a strong, positive brand and then staying true to it can help it grow, which strengthens your ability to stand out from the crowd and be remembered by employers, peers, and the public. On the other hand, a weak or inconsistent brand can make you less memorable or even undesirable as an actor.

In the podcast, I explore in detail what it takes to create an effective and consistent brand. I hope you find it helpful in your voice acting endeavors.

Thanks for listening!

Download Voice Acting Mastery Episode #75 Here (MP3)

VAM 074 | From Fan to Pro, or, How to Be a “Famous” Voice Actor

Welcome to episode 74 of the Voice Acting Mastery podcast with yours truly, Crispin Freeman!

As always, you can listen to the podcast using the player above, or download the mp3 using the link at the bottom of this blog post. The podcast is also available via the iTunes Store online. Just follow this link to view the podcast in iTunes:

http://www.voiceactingmastery.com/podcast

In this episode I want to expand on a subject I addressed in my previous episode, #73. In it, one of my listeners asked about how an aspiring voice actor who may be a fan should approach an established professional they admire. Trying to answer this question made me realize that I needed to spend much more than just part of an episode talking about the fan/creator relationship.

In all my years as a voice actor, no fan has ever asked me what they need to do to prepare psychologically for the huge identity shift that must occur once you’re no longer a fan looking in, but a creator looking out. Maybe it’s because the two paradigms are so different that fans can’t imagine what it’s actually like to be on the receiving end of their own attention, or maybe it’s just a case of “the grass is always greener on the other side”, but being a well-known creator comes with its own challenges, and if you’re thinking of getting into voice acting for the “fame”, there are some things you need to know before you “make it big”.

First, you need to make a decision: Your choices are to “Impress” or to “Express”. Depending on which choice you make determines the nature of your artistic career.

Making that choice also helps you decide on another important skill you need to develop: your public persona. This is how you will interact with the world as public figure. It’s vital that you shape your professional avatar in such a way that it stays true to your artistic values.

I talk about both of these subjects in depth in this episode. It’s heavy stuff, but important if you want to maintain a healthy career, both artistically and emotionally.

Fame can be a very fickle thing and I want to give my listeners the tools they need to deal with becoming a public figure.

Thanks for listening!

Download Voice Acting Mastery Episode #74 Here (MP3)

I’m off to Montreal on Thursday to be a part of the Otakuthon Anime Convention that will be happening August 12th -14th. I’ve never been to Montreal before so I’m looking forward to it!

I’ll be doing a number of autograph sessions and I’ll also be having two Voice Acting Panels:

• Naruto Voice Acting Q&A Panel at 11am
• Video Game Voice Acting Q&A Panel at 1pm

If you’re going to be at the convention, that will be a great time to ask me any voice acting questions you might have. In particular, the video game panel looks like it’s going to be an interesting mix of professionals!

Looking forward to seeing some of you in Montreal!

For those who couldn’t make it to San Diego Comic Con this year, I found a quick blog entry and video about the event. It’s short, and for some reason they cut me off, but I think it’s interesting nonetheless.

You can watch the video here:

And you can check out the article on GB Gamer:

http://www.gbgamer.net/2011/07/22/videos-for-resistance-3-comic-con-panel-and-global-resistance-released/

Enjoy!