VAMFR 011 | Marketing and Self-Promotion for Voice Actors, Part 3

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VAMFR 011 | Marketing and Self-Promotion for Voice Actors, Part 3

Welcome to episode 11 of the Voice Acting Mastery: Field Report podcast!

In this episode our correspondent, DanWill McCann, concludes his special report on how to market and promote yourself as a voice actor!

As was mentioned in parts 1 and 2 of this report, while attending a Los Angeles area convention called Wondercon, DanWill was able to ask several talented and successful voice actors about how they approach these topics. They were generous enough to share their insights, and DanWill found their methods and stories very valuable. In part 1 of this report, DanWill discussed business cards, websites, and the importance of both acting training and diligent participation in the industry. In part 2, he discussed social media, its rising impact on the voice over world, and some best practices for how to use it.

In part 3, DanWill would like to address the subject of agents and their role in getting your name out there, as well as what kinds of self-promotion and networking can be done at conventions like WonderCon. He’s also going to talk about demos, which are a major component of every successful voice actor’s marketing strategy.

Once again we’re lucky to hear from five impressive voice acting talents, including Dino Andrade, who recently announced he’ll be voicing the Scarecrow once again in Batman: Arkham Underworld, and Rikki Simons, who played the lovable Gir from Invader Zim. David Sobolov lends his voice to Draxx in Marvel’s animated series, Guardians of the Galaxy, and he was kind enough to speak with us as well. DanWill will also share advice from Sandy Fox, the voice of the Black Lady and Sailor Chibi Moon from Sailor Moon Crystal, and Lex Lang, an ADR expert on voice matching and creature noises whom you may have heard in recent movies like Jurrasic World and Deadpool. So here we go!

The VAM Field Report will be released on the 1st Wednesday of every month so stay on the look out for it!

 

Download VAM Field Report Episode #11 Here (MP3)

 

VAMFR 010 | Marketing and Self-Promotion for Voice Actors, Part 2

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VAMFR 010 | Marketing and Self-Promotion for Voice Actors, Part 2

Welcome to episode 10 of the Voice Acting Mastery: Field Report podcast!

In this episode our correspondent, DanWill McCann, shares with us the second part of his special report on how to market and promote yourself as a voice actor!

In the previous episode, DanWill began his discussion on marketing and self-promotion by looking at voice acting first and foremost as a business. While becoming a successful voice actor is a personal passion for many, it is always important to remember that your acting abilities and your vocal skills are the products you’re marketing to potential employers. DanWill discussed what marketing tools are most helpful in today’s market including business cards, demos and good old-fashioned face-to-face networking. In addition, he talked with some established professional voice actors about how they applied those techniques to market themselves.

In this episode, DanWill will be exploring how to use social media as a tool for self-promotion in the voice over industry. One thing DanWill’s noticed is that the more he develops his relationships with fellow voice actors, the broader his professional network becomes. This may be due to the fact that the voice acting community is, for the most part, made up of very friendly and congenial people. It’s easy to feel right at home with such generous peers. However, while it’s always good to develop friendships with your professional colleagues, it is also important to know when to adopt a more business-like attitude so that you don’t come off as being too intimate or familiar. This can be quite a challenge when you’re interacting over social media. Some sites have different cultures and traditions that you have to learn how to navigate in order to strike the right balance when communicating with industry professionals. What complicates the situation even further is the fact that social media platforms are constantly changing and expanding. It seems like there are new ones being created almost every month! DanWill has found it challenging to know the best ways to interact with voice over professionals online. So he went out and asked some well-known voice actors how they manage their own social media presence and marketing efforts.

Once again DanWill will be sharing advice from the same five talented and established performers who were kind enough to chat with him in the last episode. He met them at a Los Angeles area convention called WonderCon, and they were gracious enough to share their insights and experience. We’ll be hearing from David Sobolov, who specializes in deep voiced villains like Grodd in the TV show The Flash. We’ll also talk with the talented husband and wife team of Lex Lang and Sandy Fox. You may know Sandy from her bubbly performances in Sailor Moon Crystal and Lex may sound familiar to you as the voice of Dr. Doom from the Marvel Heroes video game. Dino Andrade will join us as well, a voice actor who has played numerous characters in the World of Warcraft video game franchise. Also speaking with us will be Rikki Simons, the voice of Gir in the animated series Invader Zim. DanWill found it very interesting to address the same topics with several different actors and see how each one of them had a different approach to social media. DanWill really appreciated their insights and he can’t wait to share with you what he learned, so let’s get started!

The VAM Field Report will be released on the 1st Wednesday of every month so stay on the look out for it!

 

Download VAM Field Report Episode #10 Here (MP3)

 

VAMFR 009 | Marketing and Self-Promotion for Voice Actors, Part 1

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VAMFR 009 | Marketing and Self-Promotion for Voice Actors, Part 1

Welcome to episode 9 of the Voice Acting Mastery: Field Report podcast!

In this episode our correspondent, DanWill McCann, shares with us the first part of his special report on how to market and promote yourself as a voice actor!

Chances are that if you’re listening to this podcast, voice acting is as much a passion for you as it is for DanWill. His goal, as I’m sure yours is too, is to turn that passion into a satisfying and lucrative career. So far, DanWill has learned that it’s important to approach voice acting like one would approach building any business. If you want your business to grow, you need to learn how to market and promote your product. In voice acting, the product you have to offer is you! Once DanWill understood that, he quickly realized how important marketing was going to be. It became one of his top subjects to focus on, behind improving his acting abilities and mastering microphone technique.

To research this topic more thoroughly, DanWill decided to head out to WonderCon, a convention presented by the same company that produces the famous San Diego Comic-Con. WonderCon takes place every year in March, so armed with his trusty recorder, he ventured forth to learn how professional voice actors approach marketing and self-promotion.

Every major pop culture convention has an area where you can get autographs from guests of the event. The Autograph area is usually populated with talented visual artists, on-camera celebrities, and some amazing voice actors. These performers are there to autograph items, sell merchandise, and interact with fans. If they have time and are approached politely, they’re often willing to talk shop about the industry. This year, WonderCon had several famous voice actors attending the event, and many of them were kind enough to take a moment to talk with DanWill about how they approach Marketing and Self-Promotion. These performers were well established in the industry and each of them had recognizable and beloved characters on their resume. They were grateful that their work was appreciated and were happy to share their experience and insight to help aspiring voice actors just like you and DanWill learn to market themselves better.

DanWill collected tips and advice from 5 actors. He spoke with Lex Lang, known for voices on Lego Star Wars, Skylanders, and Rurouni Kenshin, which happens to be one of DanWill’s personal favorites. DanWill also spoke with Lex’s wife, Sandy Fox, who has voiced characters for Disney and Universal, including the iconic Betty Boop whom she has been performing since 1991. DanWill sat down with Dino Andrade, who voiced the Gnome Death Knight in World of Warcraft and the Scarecrow in Batman: Arkham Asylum. He also chatted with Rikki Simons, who gave voice to the ever popular Gir from Invader Zim. DanWill even had a great talk with David Sobolov, whose voice you may recognize as Drax from Marvel’s Guardians of the Galaxy animated series and as Grodd from the popular TV Series, The Flash. It was very kind of these 5 accomplished voice actors to take the time to share their experience and knowledge with us, and we at Voice Acting Mastery can’t thank them enough. DanWill personally found some gems of advice from each of them and he thinks you will too. With their help, DanWill hopes to shed some light on some of the different methods of approaching marketing and self promotion as well as explore the various tools at our disposal. There’s so much to cover, so let’s dive in!

The VAM Field Report will be released on the 1st Wednesday of every month so stay on the look out for it!

 

Download VAM Field Report Episode #9 Here (MP3)

 

VAMFR 008 | Interview with Erika Harlacher, Part 2

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VAMFR 008 | Interview with Erika Harlacher, Part 2

Welcome to episode 8 of the Voice Acting Mastery: Field Report podcast!

In this episode our correspondent, Tom Bauer, concludes his interview with the prolific and mult-talented Erika Harlacher.

Erika has been featured in a number of Anime titles, including roles such as Princess Asseylum Vers Allusia in Aldnoah.Zero and  Sadira in Killer Instinct.

In the previous episode, Erika and Tom talked about how she got her start in voice acting and some of the struggles she had coping with her self-doubt. Erika has found that being patient with herself and developing a strong, emotional support system of friends and colleagues has helped give her the confidence she needs when performing in the booth.

In this episode, Tom and Erika discuss the importance of taking classes as well as practicing on your own in order to develop and expand your skill set as an actor. If you are pursuing a professional voice acting career, it is vitally important for you to have faith in your acting abilities, especially when you are called on to perform in the different realms of Voice Over such as Anime and Video games. Erika also talks about her plans for the future as well as giving some practical advice for those wanting to get into Voice Over. Let’s hear what she has to share!

The VAM Field Report will be released on the 1st Wednesday of every month so stay on the look out for it!

 

Download VAM Field Report Episode #8 Here (MP3)

 

VAM 076 | Building Your Voice Acting Brand, Part 2

VAM 076 | Building Your Voice Acting Brand, Part 2

Welcome to episode 76 of the Voice Acting Mastery podcast with yours truly, Crispin Freeman!

As always, you can listen to the podcast using the player above, or download the mp3 using the link at the bottom of this blog post. The podcast is also available via the iTunes Store online. Just follow this link to view the podcast in iTunes:

http://www.voiceactingmastery.com/podcast

In episode 75 I explained the importance of creating and maintaining a positive and consistent voice acting brand. I gave specific advice on how to start with your “signature sound” and how to make sure your website, e-mail and other marketing items represent you as a voice acting “product” in a consistent way. Building and maintaining a clear brand makes it easier for casting directors and producers to remember who you are and what you have to offer as a voice actor. As I mentioned in the last episode, your voice acting brand should be based on your full name. This makes it easier for potential employers to reliably contact you for audition and job opportunities. I also touched on the importance of backing up your marketing message with absolute professionalism.

In this episode, I’d like to take the idea of branding yourself even further by introducing you to the concept of “external” vs. “internal” branding. You see, your voice acting brand is not only about your signature sound and your marketing materials. These things do promote you by showing others what you can do as a voice actor, but they are only part of your branding story. Things like your demo, your website and other promotional items contribute to your “external” brand. Your body of work as a voice actor is also part of your external brand, since your list of credits and your finished performances show your unique creative contribution to anyone who sees or hears them. As powerful as this is for promoting yourself as an actor, these external brand items are not actually you. They are “reflections” of you. They are the artifacts or manifestations of your brand in audio and visual formats. These external brand items are your representatives; they communicate who you are as an artist to casting directors and producers when you’re not around. But what about when you actually are there, in person, interacting with industry professionals, the press, or the public? How do you apply the idea of branding yourself to your face-to-face encounters? The answer is to develop not only your external brand, but your internal brand as well.

In the podcast, I outline in detail how to develop your internal brand to make sure it supports and does not detract from your external brand. I think you’ll find it incredibly useful.

If you’re enjoying the podcast, I would really appreciate it if you could give me a positive review in the iTunes Music Store! Here’s how:

  1. Follow this link to the Voice Acting Mastery Podcast in iTunes. Your browser should open up to a page listing the podcast.
  2. Click on the View in iTunes button which looks like this:  in order to view the podcast in iTunes. (NOTE: You must have iTunes installed on your computer for this to work)
  3. Once you’re inside the iTunes program, click on the stars to rate. They look like this: 
That’s it! Thanks for giving me a positive review on iTunes! It helps other voice actors who are looking for this information find me quickly. I’m really excited about being on iTunes and I’m looking forward to reaching even more people this way!

Thanks for listening!

Download Voice Acting Mastery Episode #76 Here (MP3)

 

VAM 075 | Building Your Voice Acting Brand, Part 1

VAM 075 | Building Your Voice Acting Brand, Part 1

Welcome to episode 75 of the Voice Acting Mastery podcast with yours truly, Crispin Freeman!

As always, you can listen to the podcast using the player above, or download the mp3 using the link at the bottom of this blog post. The podcast is also available via the iTunes Store online. Just follow this link to view the podcast in iTunes:

http://www.voiceactingmastery.com/podcast

In episode 74, I discussed at length how important it is to develop a public persona in order to interact more fruitfully with the public and with fandom. I described your public persona as the face you show to the public, to your fans, to the press, to anyone outside of your intimate circle of family or friends. Such a persona is not only useful to help you maintain a gracious and respectful relationship with fandom, but can also serve as emotional armor when you feel the need to protect yourself from public criticism. How you design your public persona depends on your own artistic values, and also on the brand you choose to build as an industry professional.

The concept of branding oneself as a voice actor can be confusing, especially when you’re just starting out, so in this episode I’d like to share some tips on how to approach the subject. Having a solid grasp of your own brand can not only help you decide how your public persona will behave, it can also shape your marketing, your overall business strategy, and your personal interactions with fellow industry professionals. Building a strong, positive brand and then staying true to it can help it grow, which strengthens your ability to stand out from the crowd and be remembered by employers, peers, and the public. On the other hand, a weak or inconsistent brand can make you less memorable or even undesirable as an actor.

In the podcast, I explore in detail what it takes to create an effective and consistent brand. I hope you find it helpful in your voice acting endeavors.

Thanks for listening!

Download Voice Acting Mastery Episode #75 Here (MP3)

 

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