One of my listeners, Jaden, was generous enough to share a link with me to a fantastic article on Backstage.com! It’s called:

Ask an Agent: What Do You Listen for in an Audio Reel?

There are some wonderful agents represented in this article including:

• Cathey Lizzio from CESD
• Stephanie Blume from Imperium-7
• Cynthia McLean from Sutton, Barth & Vennari
• John Erlendson from JE Talent

Each one of the agents explains what they’re listening for when they receive demos from prospective voice talent. Remember, these are the people who have to decide whether or not they’d like to represent someone based almost completely on 60 seconds or less of hearing their voice acting. Each one of them approaches demo submissions differently.

However, there is one similar pattern that emerges from all of them:

They all want to hear solid acting.

Acting ability is the key to an animation performer’s success in traditional animation and gaming, now more than ever before. – Cathey Lizzio

When I cast on animation projects, I look for acting ability, comedic/dramatic timing, and an interesting vocal quality. – Stephanie Blume

Overall, we expect competitive talent to display in an audio reel strong acting, comedic timing, a wide range of vocal and performance ability, and the ability to make a character walk off the page into life. – Cynthia McLean

Like anything else, we listen for acting. – John Erlendson

Developing your acting skills is the single most effective thing you can do to elevate your chances of succeeding in voice acting. It’s more important than vocal range, your age, or your recording equipment. You must be able to act believably and competitively in order to be considered to play characters. This is something I stress extensively in my podcast, especially in Episode 10: How to Practice Voice Acting Anywhere and in my special report The Top 5 Mistakes to Avoid in Voice Acting. You should check them out!

Hopefully this article gives you some insight into the minds of agents. I certainly found it enlightening! Best of luck to you in your voice acting endeavors!